Compare · published scores only · reviewed 12 September 2026
Hook shows the deeper public case-study and team record. RS Gonzales is narrower by trade and publishes a month-to-month option after its initial term. Totals stay 86 and 75; this page does not change either score.
Position 3
86/100
The clearest ownership language of anyone here, and the whole team is on the site with their names against their jobs.
Wrong for: HVAC is one of five trades they serve, and roofing is the bigger half. If you want a shop that reads nothing but HVAC all day, this is not it.
Position 4
75/100
HVAC and nothing else, the price on the page, and a contract you can read in full before the first call.
Wrong for: You want a bench. This is a small shop and you should ask who is on your account.
Each line below uses the same 0–5 criterion reads already shown on the agency profiles. The overall totals weight those criteria; this page only narrates the gaps so a buyer can see fit without pretending either score moved.
For the arithmetic behind the totals see how we rank. For neighbouring match-ups stay on the compare index below.
Hook shows the deeper public case-study and team record. RS Gonzales is narrower by trade and publishes a month-to-month option after its initial term.
A higher total means the company publishes a stronger evidence record across the six criteria. It does not replace fit. Open both profiles before a call, then check the terms and sources against the agreement you are actually offered.
Hook Agency ranks 3 with a published total of 86; RS Gonzales ranks 4 with 75. Both positions follow the same measured score order used on the leaderboard.
No. It restates differences already visible on each agency profile and the homepage leaderboard.
No. Use specialisation, contract terms and named client work to test fit. A higher total is a stronger published-disclosure reading, not a guaranteed ROI.